Periggon, a real estate investment company, tapped GRZYB to design its brand identity for launch. GRZYB built lasting value by developing a strong name, comprehensive brand identity, and positioning strategy, as well as corporate collateral. Because Periggon caters to both existing investors looking to expand or diversify their holdings as well as brand new investors just getting started, approachability was key.
Periggon’s brand identity is designed to complement but not be confused with its sister company, Artema Group, as they serve overlapping clientele. Periggon’s blue and navy are staple colors in each brand’s color palette, and typographic choices extend a thru-line to unite the brands with a similar tone.