Smile Spinners approached GRZYB for help getting the word out about their 5,000+ bright and contemporary top-quality fabrics, expert education, and honest, uni-brand sewing machine sales and service. Long-time customers knew and loved the shop, but the owners wanted to reach more people, increase online sales, and capture a younger demographic.
Existing digital marketing across Facebook, Instagram, and the store's website weren't adequately showing the vast selection offered to pique customer interest and establish Smile Spinners as the go-to fabric and sewing brand in the market.
Over just three months, GRZYB created consistency in Smile Spinners' posting schedule, drove demand for machine servicing, and increased in-store conversions from advertised specials. Bright and consistently-placed iconography boosted engagement and helped define the brand's presence across social platforms.
