Velocity is Central Florida's premier attorney-managed and operated full-service title, settlement, and escrow company. GRZYB was engaged by Velocity to define an updated brand that stands out against its competition, and do it fast. Velocity loved the script in their original logo, so we opted to preserve its character while making the type bolder and more modern in its appeal.
As experts in real estate law and closing procedures, and with in-house attorney management to confront complex legal issues that can arise as part of the real estate transaction, Velocity didn't need much help defining their value proposition or market differentiator. GRZYB designed a memorable, upgraded brand identity to resonate with real estate agents, capture attention, and augment their best assets.
